The growing acceptance and adoption of interactive member communications comes at the time when the industry is facing the most challenging market climate in its history.
Industry Risk Factors
Economic Uncertainty
Competitive Lifestyle Venues
Shifting Demographics
Adverse economic conditions, intensified competition, and shifts in the demographic profile of new and "would be" members have all combined to create a triple threat that will continue to place many lifestyle clubs under considerable financial pressure. The impact of these market factors, individually and collectively, have a far reaching impact on member development, most notably, new member recruitment and retention.
Member Development Services is a strategic initiative undertaken with best-in-class industry experts, and born of necessity for clubs seeking highly discrete expert and independent advisory assistance with complex membership development and club management issues, including governance, competitive analysis, member recruitment and member retention related matters.
